Founded CAB Studios to provide innovative business design, learning design, and strategy solutions tailored to the unique needs of users and customers. I collaborate closely with cross-functional teams and organisations to apply human-centred design methodologies, enhancing customer experiences throughout Asia, with bases in Hong Kong and Japan. By leveraging AI and digital tools for research, prototyping, and optimising project workflows, I ensure both efficiency and effectiveness, while also focusing on creating effective learning experiences and facilitating collaboration. I drive creativity and innovation in projects across diverse sectors, including corporate, non-profit, and agency environments.

Invited as a guest lecturer in 2022, I designed and delivered a customized 4-month Design Thinking program for the Master of Science in Business Analytics students at HKUST. In recognition of the program's remarkable success, I was not only invited to return as a guest lecturer for the 2023, 2024 & 2025 cohorts but also to continue the conversations and engagements beyond the program. This opportunity allowed for further collaboration and the exploration of innovative problem-solving approaches through design with the talented individuals I had the pleasure of working with. - 400+ students supported via workshops and coaching since 2022 - 95% of surveyed students reported increased clarity around their next career steps (from post-programme surveys) - Top-performing students consistently selected for follow-up 1:1 coaching based on growth, engagement, and initiative

- Oversee planning and management of innovative learning design projects for clients across industries, involving stakeholder engagement, customer research, insight generation and prototyping, all while navigating market demands and driving sustainable business results. - Front high-profile client engagement and management consulting workshops across all levels, including C-Suite, to distil complex information, ideate, prototype, test, and develop actionable recommendations based on recognising nuances and developing value propositions. - Conceptualise and road-map bespoke training programmes for diverse clients; create training materials, organise, and conduct in-person and virtual training sessions for up to 1000 employees. - Orchestrate personalised change management coaching service for clients; leveraged strong leadership skills to provide guidance to executives focused on training, communications, and metrics.

- Served as brand delegate and pitched in-person to establish competitive advantage and close sales, all while developing a network of relationships with key companies and meeting customer demands through various methods, including conducting needs analysis. - Led end-to-end sales pipeline management for bespoke capability-building programmes and educational courses, including short intensive courses tailored for leading organisations, focusing on the development of sales strategies and customer relationship management to secure new clients. - Identified, evaluated, and secured partnerships across Hyper Island’s programme verticals, including Leadership, Business Transformation, Innovation and Technology to co-create new products in consultation with clients. - Designed and facilitated innovative learning programmes for organisations and government apprenticeships to maximise educational opportunities through customised learning plans and delivery modes.