• Led end-to-end delivery of social and digital campaigns for global brands, ensuring projects were completed on time, on budget, and to creative excellence. • Coordinated cross-functional teams (creative, strategy, media, KOL marketing) across markets to deliver high-impact content and campaigns. • Managed budgets and resources across 5+ concurrent projects, optimizing efficiency and profitability. Brand：AMAZON, SKII, Unilever, VISA...etc. • Served as main client contact for timelines, production, and approvals, maintaining strong relationships and smooth communication.

• Serve as the primary point of contact for the client, managing and facilitating projects from the creative brief to idea development and production, with a strong emphasis on experiential marketing. • Ensure the client, brand, and consumer needs are met throughout the creative development and publishing processes, focusing on creating impactful brand experiences. • Manage complex client briefs from ideation through to final production, maintaining strict adherence to regulatory guidelines and experiential marketing best practices. • Maintain and document accurate communication workflows among numerous stakeholders, ensuring all regulatory requirements and experiential goals are communicated and adhered to. • Oversee the development of evidence-based digital creative content, ensuring all content meets regulatory standards and enhances brand experiences.

• Build and maintain strong, long-lasting client relationships. • Work cross-functionally and collaboratively with both external and internal stakeholders. • Making proposals to clients that require creative solutions and develop strategy to meet their business needs. • Negotiating budget to achieve sales revenue target and responsible for project budgeting and cost control. • Simultaneously handle multiple projects, give priority to tasks, and make sure that projects are finished within the allocated budget and according to the schedule. • Ensures projects meet quality standards, manages teams and resources, and involves internal and external stakeholders.

• Marketing oveall. • Developing social media content to promote products on Weibo and WeChat. • Designing promotional layouts for social media advertisements and adapting them for the Japanese market. • Manage influencer marketing campaigns.

• Provide editorial leadership and guidance to ensure the quality of editorial content. • Develop and implement strategies to promote the site’s content and brand, including through social media. • Maintain accurate, up-to-date lists, schedules, and records of articles, writers, and contributions • Content creation for both still and video.