We collaborate with a network of global corporate partners to solve complex problems with a human and planet-centric design approach.

Creating lovable products is at the core of our DNA. Our offering includes digital product design and design strategy, and venture building. All of this is embedded in a powerful ecosystem that we shape with our partners through organizational design, namely in the creation of in-house design teams and ventures.

Goodpatch was founded in 2011 by Naofumi Tsuchiya after he moved back to Tokyo from Silicon Valley. Today, with a highly diverse team of 200+ people, across three studios in Tokyo, Berlin, and Munich, our clients include Daimler, MUFJ, Money Forward, SOFTBANK, LINE, HERE, and many more.

Next to client work we develop in-house products which include Prott, a prototyping tool for mobile apps, collaboration tool Strap, and Athena, a XR prototyping tool.

Vision: Push the world forward with design that moves people's hearts.

Mission: Prove the power of design.