Led campaigns enabling brands to discover their voice in target markets, leveraging research from Brand Houses to Customer Journey Maps. Developed strategies for foreign brands to excel in Asian markets and for Asian brands to expand globally. Directed qualitative and quantitative research, generating audience insights driving brand strategies. Led multicultural teams, blending Japanese, South Korean, and European talents.

Successfully developed digital marketing campaigns to increase acquisition and conversion in markets that were traditionally dominated by offline and physical transactions. Set up editorial strategy to enhance engagement across all digital channels (owned website, social media platforms, newsletter, mobile app, and SEA/SEO) to drive revenue growth.

Specialist on Asian gaming culture and innovation, writing about various topics from mainstream Japanese Role-Playing-Games to the e-sport scene in South Korea. Wrote interviews and in-depth cover stories with the objective of uncovering unique insight within the Asian gaming industry and share it with the French speaking audience around the world. Was featured in several television shows, podcasts, YouTube videos, and streams as a specialist on Asian gaming and Asian culture.