Shun Iwai founded ShunTokyo, an international marketing firm specializing in creative direction, transcreation, localization, and copywriting, in 2021. ShunTokyo understands marketing from both the client and agency sides, and from both a Japanese and a global perspective, drawing on its rich experience working with top brands such as Apple, Google, and Nike.  ShunTokyo's current clients: Nothing, Amazon Web Services, Levi's, Adobe, ASICS, Lacoste, Le Creuset, BackMarket, Maha Harada

As Apple’s first and only Creative Director, Writing for Japan, Shun Iwai oversaw Apple’s marketing communications for the Japan market—from advertising to interactive to point of sale—and helped create the voice of Apple’s copy for a Japanese audience for over 11 years. Shun Iwai was hired by Apple's headquarters in California, and led a highly acclaimed in-house Japanese writing and editing team working hand-in-hand with the global marketing leadership of Apple.

Before joining Apple, Shun Iwai worked at the Tokyo office of the international ad agency Wieden+Kennedy as a senior copywriter, where he helped create numerous marketing campaigns for global brands like Google, Nike, Toyota, and Delta Air Lines.

Prior to Wieden+Kennedy, Shun Iwai was a copywriter at Japan’s top ad agency, Dentsu, where he worked on campaigns and branding strategies for international and national brands such as Toyota, Kirin Beverage, Nomura Securities, Square Final Fantasy, and Thai Airways International.